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Wholehuman Collective
Family & careFundraising advertorial

Ross was vegan, alcohol-free and active. At 43, cancer changed everything. Help him keep going.

Behind the diagnosis is a husband, a family and a life still being lived. Help support the treatment Ross and Matt are working to sustain.

Ross smiling from a hospital bed, wearing a white shirt and black cap
Ross during his hospital care.

Ross smiles from a hospital bed. It is a photograph of someone going through treatment, but also of someone who still has a life to live beyond it.

Before his diagnosis, he was making summer plans, exercising and spending time with family and friends. He followed a vegan diet and had stopped drinking alcohol. Then a lump in his neck led to investigations that changed everything: stage 4 bowel cancer, diagnosed at 43.

The future can become frighteningly fragile.

The cancer had spread to other parts of his body. Ross and his husband, Matt, suddenly had to make room for hospitals and treatment in a life they had been planning together.

A diagnosis reaches into ordinary things: what you can plan, what you can put off, what you hope to do next. It gives a different weight to the word tomorrow. Think of someone you love, and all the small moments you still want with them.

Ross taking a mirror photograph in exercise clothes
Exercise was part of Ross's routine before his diagnosis.

Help support Ross's care. See the needs behind the appeal.

Even reaching treatment took an enormous effort.

Matt's account describes surgery, dangerous liver problems, infections and weeks in hospital. After further procedures, Ross was able to begin chemotherapy. Testing also identified the BRAF V600E mutation, opening a discussion about targeted medication alongside it.

That is where the story becomes a practical appeal. A treatment option needs more than determination: it needs the means to keep accessing care. Asking for help can be part of doing everything possible to keep going.

Ross standing in a hospital bathroom with medical dressings and drainage bags after his procedures
The physical reality of treatment and recovery.

The cost became another burden to carry.

Ross told the newspaper he had considered remortgaging their home, continuing to work and asking his parents for help from their retirement savings. These were the choices he was weighing while facing cancer.

In their own fundraiser, Ross and Matt describe additional private treatment costing up to £9,000 a month. Their updated appeal explains that support helps sustain medication and care over the months ahead. Ross has reduced his working hours; Matt continues working full time.

Ross sitting outdoors on stone steps with a dog beside him
A life beyond the hospital.

Help support Ross's care. See the needs behind the appeal.

What continued support is meant to make possible

Ross and Matt identify these needs in their own appeal:

Continuity of treatment

Targeted medication alongside chemotherapy, with funding to keep this option available.

Support through side effects

Supportive therapies, nutrition and practical care during treatment.

Room for further options

Additional care if Ross's condition and his medical team make it possible.

Total campaign goal$140,000

The cost quoted above is the family's estimate in GBP. Further treatment options depend on Ross's condition and his medical team.

No one has to meet the whole need alone.

One contribution cannot answer every uncertainty. It can still be part of a shared response to a specific need. Giving is a way to put care into action, at a scale that is right for you.

Choose an amount you can comfortably give. If you cannot contribute, sharing this story is another way to help it reach people who can. There is room for many people to take a small part in this effort.

Stand with Ross

Help Ross continue his treatment.

Stand beside Ross and Matt as they work toward the next stage of care.

Contribute to Ross's treatment fund

Choose a one-time donation amount on the next page.

Ross sitting outside a hospital between two other people, all smiling

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